Blog Archives

BIG DATA – Is it really something big ?

The term “Big Data” is being used a lot these days. People from IT industry may know a thing or two about it but it sounds like some complex out of the world term for normal non-tech people. So what

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Does celebrity endorsement enhances the sale of a product ?

Hey there, People, especially from rural areas tend to believe that if a celebrity endorses a product it must be effective or worth it. Maybe due to their ignorance or simply because celebrities are pretty darn good actors who can

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